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CONTACT: Michelle Seebach
Acclaim Entertainment
516/656-2273 or
mseebach@acclaim.net
Acclaim's Turok 2: Seeds of Evil Ships for Nintendo 64
National Marketing and PR Effort Backs One of the Biggest Games of 1998
GLEN COVE, N.Y., December 10, 1998 - Acclaim Entertainment, Inc. (NASDAQ:AKLM), a leading worldwide interactive entertainment company, today announced that
the already critically acclaimed Turok 2: Seeds of Evil for Nintendo 64 is shipping nationwide today. One of the first N64 products to feature a 32 meg
cartridge, the new game is four times larger than the 1.5 million unit selling original, Turok: Dinosaur Hunter.
"Turok 2: Seeds of Evil takes the first-person shooter category to new heights," said Greg Fischbach, chairman and CEO of Acclaim Entertainment. "Our
Iguana Entetainment studio has created a masterpiece that will truly thrill Nintendo 64 owners."
Turok 2 has already received top ratings and praise from the video game industries biggest publications and websites. "Nestled within the confines of its
32-meg cartridge is one of the hugest games you'll ever have the pleasure of playing," said James Mielke of videogames.com in his recent review. "It's a
landmark shooter and a must-buy."
Turok 2: Seeds of Evil will be supported worldwide by a massive $9 million marketing and public relations effort. A major national TV campaign began airing
December 1st with :15 and :30 second spots featuring a live-action Turok and showcasing the product's advanced graphics and animation. The media buy
features popular network, spot, syndicated, and cable programming including MTV, Comedy Central, FOX, WB, UPN, and USA Network. Turok 2 is supported by a
major market radio campaign, retail pre-sell program and in-store merchandising campaign including standees, posters, counter cards, in-store videos and
interactive kiosks in 6000 retail outlets across the US, and has appeared on the cover of major video game publications including: Nintendo Power, GamePro
and Electronic Gaming Monthly. Turok 2: Seeds of Evil for Nintendo 64 will also feature a special edition black cartridge.
Turok 2 for Game Boy and Color Game Boy is currently available. The PC version of the game will be shipping in the first calendar quarter of 1999. Also
available is a full-color strategy guide from Acclaim Publishing.
Acclaim Entertainment Background Information
Based in Glen Cove, N.Y., Acclaim Entertainment, Inc., is a leading worldwide publisher of software for Nintendo, Sony, Sega and personal computer hardware
systems. Acclaim also publishes comic books, operates motion capture studios, and distributes a variety of entertainment software from other publishers
worldwide. Visit Acclaim's Web site,
http://www.acclaim.net
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