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FOR IMMEDIATE RELEASE
Aimee Greenholtz
Media Relations/THQ
(818) 223-3116
aim@thq.com
Asam Ahmad
THQ/International Media Relations
+44 (0)1483 767656
asam_ahmad@thq.com
Deborah Lake
THQ/Investor Relations
818-591-1310
dlake@thq.com
Jennifer Levine
Media Relations/Nickelodeon
(212) 846-8670
THQ TAKES NICKELODEON'S RUGRATS™ ON A SCAVENGER HUNT WITH NEW NINTENDO 64 BOARD GAME
Game Based On #1 Kids TV Show Follows Top-Selling Rugrats PlayStation Game
CALABASAS, Calif. - February 26, 1999 - THQ Inc. (NASDAQ NMS: THQI) is breaking out of its playpen to bring the new Nintendo 64 board game, "Rugrats™ : Scavenger Hunt," based on Nickelodeon's #1 kids show on TV, to kids of all ages this June. "Rugrats: Scavenger Hunt" combines the most popular kids property with the most popular kids gaming system and features the lovable characters, voices and music from the Emmy award-winning children's series.
"THQ is bringing Rugrats, the hottest and most recognized characters on kids' TV to the Nintendo 64, the sought-after game console for children," said Germaine Gioia, vice president of marketing, THQ. "What we love about 'Rugrats: Scavenger Hunt' is that it's a quality kids game created especially for them. Additionally, parents trust the brand and kids love the characters. It's a winning combination."
"We've had tremendous success with our initial Rugrats games in what is a traditionally an older-skewing market," says Steve Youngwood, Director, Software, Publishing and New Business, Nickelodeon Consumer Products. "In working closely with the creators of the show, THQ and Nickelodeon are thrilled to extend and deliver a true Rugrats experience to the Nintendo system."
THQ and Nickelodeon's first PlayStation release, "Rugrats: Search for Reptar," debuted as the third best-selling video game during the first two weeks of its launch, according to the NPD Group. The NPD produces reports based on retail sales of video games, computer games and educational games.
About the Property
Rugrats, the highest rated kids television program in the U.S., is Nickelodeon's animated series about life from a baby's point of view. The Rugrats are Tommy, the one-year-old hero; his best friend Chuckie; the twins from next door, Phil and Lil; and Tommy's bratty cousin Angelica. Whenever adults are around, the Rugrats act like real babies, but when they're alone, they talk to each other with the vocabulary of five-year-olds. As Tommy and his pals wobble through life, supported by legs not yet used to walking, they show us the world as a baby views and understands it. The Rugrats' world is one that exists below our knees; where mundane things turn into grand, comic adventures. Rugrats has won numerous awards including the Emmy, CableAce and Parents Choice Awards. Furthermore, the feature film from Paramount Pictures and Nickelodeon Movies, "The Rugrats Movie," debuted as the #1 in the U.S. in its first week of release.
Rugrats was created by Arlene Klasky, Gabor Csupo and Paul Germain.
About "Rugrats: Scavenger Hunt"
The game, aimed at the 6 - 14 year old, lets kids of all ages play as their favorite Rugrats character in one of the first interactive 3D board games for the Nintendo 64. Featuring the lovable characters and voices from the Emmy Award-winning television series, "Rugrats: Scavenger Hunt" allows 1 to 4 players to go diaper-to-diaper in search of hidden treasures. The music is original Rugrats music composed and recorded for THQ by Mark Mothersbaugh, the composer of all Rugrats music for the television show and feature film.
Kids can venture to Angelica's Temple of Gloom, hunting for and collecting broken ancient Aztec pieces before the evil Aztecca Queen gets her hands on players. Kids can also journey back to the Pre-a-Stork Era to help their dinosaur friend Reptar clean up a big candy mess on Reptar's Island or scuba dive for hidden pirate treasure in Pirate Treasure Hunt.
Nickelodeon, Rugrats and all related titles, characters and logos are trademarks of Viacom International Inc.
THQ Inc. develops, publishes and distributes interactive entertainment software worldwide for a variety of hardware platforms including PC CD-ROM, and those manufactured by Nintendo and Sony. The THQ Web site is located at http://www.thq.com.
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